Pepsi Inc An American Based Multinational Company Essay

Introduction Pepsi Inc. is an American based multinational company that focuses on food, beverage, as well as snacks. The company’s headquarters are located in New York, United States. Notably, Pepsi Inc. was incorporated in the year 1965 as a merger between Pepsi -Cola Company and the Frito-Lay Company. Pepsi is one of the largest beverage and food companies in the world. The company focuses on widening its business in both Europe and other parts of the world through introduction of subsidiaries to serve the needs of the immediate clients. The company has recorded tremendous growth since inception having recorded and negotiated a number of acquisitions in Europe. With such strides in the market, Pepsi is posing a serious threat to the other players in the market, Coca Cola being the major competitor. The importance of identifying the correct market structure cannot be ignore as the features of the market structure significantly influence the competitive strategies implement ed by respective companies to enhance the profitability. The Market Structure in Which Pepsi Competes A market structure attempts to describe the market structure in which an organization plays. Clearly, Pepsi operates in an oligopolistic market. An oligopolistic market refers to an industry that is characterized by existence of a few players. Notably, the number of the players is usually sufficiently small for the market to have considerable interdependence and to be conscious. The soft drinkShow MoreRelatedThe Soft Drink Manufacturing And Carbonated Beverages Market Essay979 Words   |  4 Pagesthree major companies. They are Coca-Cola, PepsiCo, and the Dr. Pepper Snapple Group. These companies account for 66% of the total market shares Coca-Cola (28.6%), Pepsi Co Inc (26.8%), and the Dr. Pepper Snapple Group (8.6%). The carbonated soft drinks account for 65%, and noncarbonated beverages account for 35% of the industry market. The demand for soft drinks is driven by consumer tastes preferences and demographics. The United States s oft drink manufacturing sector has 250 companies that haveRead MorePepsico : The Best American Multinational Food And Beverage Companies1923 Words   |  8 Pages In the United States, companies such as Pepsico provides our citizens with many different types of beverages and snacks that are cherished. Pepsico is adored around the world. Its top contenders are The Coca Cola Company, Mondelez International Inc, and Dr Pepper Snapple Group Inc. Pepsico is considered to be the best American multinational food and beverage corporation. Pepsico explores different opportunities for its company to expand and to receive reputation by others, hence why they are consideredRead MoreASSIGNMENT ON PEPSI1457 Words   |  6 Pagescompetition and many companies are floating in the market with their product with different brands names. INTRODUCTION Pepsi is an American multinational food and beverage corporation headquartered in purchase , New york , United States , with interests in the manufacturing , marketing and distribution of grain-based snack foods , beverages , and other products . Pepsi Co. was formed in 1965 with the merger of the pepsi - cola company and Frito – Lay ,pepsi co has since expandedRead MorePepsi Co Distribution921 Words   |  4 PagesRyan Ricker 12 PEPSI CO Product and Distribution Strategy PepsiCo is a multinational food and beverage company. Operating in over 200 countries, it is the second largest company of its kind in the world. It can be systemized into four divisions, PepsiCo Americas Foods, PepsiCo Americas Beverages, PepsiCo Europe and PepsiCo Asia, Middle East and Africa. Furthermore PepsiCo is organized into six reportable segments, which are, Frito-Lay North America, Quaker Foods North America, Latin AmericaRead MoreEstablished companies, such as Coca Cola and McDonalds do not need to waste profits on advertising as they already have a vast and loyal customer base.1613 Words   |  7 Pagesï » ¿Commercial advertising is a significant marketing communication that links companies to customers. Common companies, especially multinational corporations, spend massive funds on advertising every year. Annual report of McDonald’s demonstrates that the advertising costs of McDonalds were $787.5 millions in 2012 (McDonalds Inc. 2012). Meanwhile, these super companies also have already possessed a vast and loyal customer base, which can ensure their sales revenue and profits. In 2008, McDonald’sRead MoreMultinational Corporations4554 Words   |  19 PagesMultinational Corporation - business enterprise with manufacturing, sales, or service subsidiaries in one or more foreign countries, also known as a transnational or international corporation. These corporations originated early in the 20th century and proliferated after World War II. Typically, a multinational corporation develops new products in its native country and manufactures them abroad, often in Third World nations, thus gaining trade advantages and economies of labor and materials. AlmostRead MoreStrayer Week 10 Assignment2345 Words   |  10 PagesAccounting 11 Mar 2013 Introduction to Coca-Cola Coca-Cola Company is an American multinational beverage corporation headquartered in Atlanta Georgia. It is best known for its flagship product Coca-cola. The company offers more than 500 brands in over 200 countries and serves over 1.7 billion servings per day. The company’s stock is listed on the NYSE and it is a part DJIA, Samp;P index and the Russell 1000 index. The company had revenues of $48.01 billion in the year 2012 and a net incomeRead MoreThe Industrial Revolution Of The Late Nineteenth And Early Nineteenth Century2137 Words   |  9 Pagesdevelopment of a global economy companies began to expand beyond national borders and cater to citizens around the world by becoming multinational corporations. These now global companies have not only expanded their markets, but also rely on labor and raw materials from all around the world. For example, PepsiCo Inc. employs a global workforce to drive their business, Apple Inc. acquires their component supplies from compan ies spanning the globe, and The Boeing Company uses a global distribution systemRead MorePepsico Case8696 Words   |  35 PagesUniversity of New Mexico http://danielsethics.mgt.unm.edu PepsiCo’s Journey Toward an Ethical and Socially Responsible Culture COMPANY OVERVIEW PepsiCo is one of the largest food and beverage companies in the world. It manufactures and sells eighteen brands of beverages and snack foods and generates over $98 billion in retail sales. PepsiCo encompasses the Pepsi Cola, Frito-Lay, Tropicana, Quaker, and Gatorade brands and offers products in over 200 countries. It currently holds 36 percent ofRead MoreSupply Chain Management At Pepsico2261 Words   |  10 PagesPepsiCo PepsiCo s supply chain control was based totally on the idea of collaboration and integration. The corporation took numerous initiatives to have an extra collaborated and included supply chain, which might come to be a supply of aggressive benefit. Pepsi Co History PepsiCo, a Fortune 500, American Multinational enterprise is underneath the food client product industry and is the arena leader in convenient foods and drinks. The Pepsi brand and other Pepsi-Cola products account for nearly one-1/3