Migration Interview Project Human Geography 230

Kelsey Myers Migration Interview Project Human Geography 230 Margo Kleinfeld October 4th 2014 El Salvador is a small, yet highly dense populated country in Central America. About 1.5 million people from El Salvador live and work in the United States currently. In the year 1979, a civil war began in El Salvador that went on for fourteen years, before ending in 1992. During this civil war, an estimated 25% of the population of El Salvador fled to the United States seeking safety and better job opportunities. What you are about to read is the story (This is the story) of one of those Salvadorians, my very close friend Fermin. Fermin lived in the country of El Salvador growing up. He lived with his grandparents and siblings in a very small house out on the very edge of town. This house was about10x 20 feet. It was one room with a dirt floor. The house was made up of ridged metal, and was not insulated. 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Pepsi Inc An American Based Multinational Company Essay

Introduction Pepsi Inc. is an American based multinational company that focuses on food, beverage, as well as snacks. The company’s headquarters are located in New York, United States. Notably, Pepsi Inc. was incorporated in the year 1965 as a merger between Pepsi -Cola Company and the Frito-Lay Company. Pepsi is one of the largest beverage and food companies in the world. The company focuses on widening its business in both Europe and other parts of the world through introduction of subsidiaries to serve the needs of the immediate clients. The company has recorded tremendous growth since inception having recorded and negotiated a number of acquisitions in Europe. With such strides in the market, Pepsi is posing a serious threat to the other players in the market, Coca Cola being the major competitor. 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Report on Business Level Strategy free essay sample

Any given organization may comprise a number of different businesses. Each operating in distinct markets and serving different customers. A market is defined by demand conditions and based on an organization’s customers and potential customers. Industry is determined by supply conditions and based on production technology. Business level strategy is a means of separating out and formulating a competitive strategy at the level of individual business unit. This is sometimes referred to as a Strategic Business Unit (SBU). A Strategic Business Unit is a distinct part of an organization which focuses upon a particular market or markets for its products and services. The parent company sets the overall or corporate strategy. The role of the business unit is to devise a strategy which allows it to compete successfully in the marketplace and to contribute to the corporate strategy. A sustainable competitive advantage is about performing different activities or performing similar activities in a different ways. We will write a custom essay sample on Report on Business Level Strategy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In other words, the firm must be capable of producing value for the customer that is recognized as being superior to that of its competitors. Michael Porter (1980) developed three generic strategies to help an organization outperform rivals within an industry, and so successfully position itself against the five forces. These strategies are referred to as generic because they apply to different types of organizations in different industries. The first of these three strategies is called Overall Cost Leadership. A cost leadership strategy involves a firm being the lowest cost producer within the industry. This allows the firm to outperform the rivals within the industry because it can charge lower prices and its lowest cost base still allows it to earn profit. In effect, this firm can charge the lowest price within the industry which the rivals simply cannot match. Therefore, a cost leadership strategy allows the firm to make superior profits. A Differentiation Strategy is based on producing products or services which are perceived by the customers as unique or different. A differentiated product has the opportunity to meet different customer needs more closely. It is the difference that is the basis on which the customers are prepared to pay a premium price. Clearly, the cost of producing differentiation must not outweigh the price being charged. Or, put another way, customer should be prepared to pay a price which exceeds the costs of differentiation, thereby allowing the organization to earn superior profits. The third Strategy is referred to as a Focus Strategy. A Focus Strategy allows an organization to target a segment of niche within a market. The segment may be based on a particular customer group, geographical markets, or specific product lines. Unlike overall cost leadership and differentiation strategies which are industry-wide, a focus strategy is aimed at serving a particular target market efficiency.